I talk with church leaders about fundraising. The end-of-year holidays are one of the most strategic times for collecting donations. We call it the giving season. Every non-profit ministry in the country will make appeals to the members of their church for financial support. What makes these appeals successful?

In the world of non-profits, including churches, end of the year donations are critical to the financial well-being of the organization. Why? Many individuals and companies wait till year-end to take advantage of tax advantages. By year end they know where they stand financially, how much they can afford to donate and how a donation could actually help them save money in other areas of their finances.